Innovation is the centerpiece of Monsanto to deliver integral solutions. In addition to the traditional genetic breeding processes, Monsanto has the best geneticists, a wide genetic diversity and the largest germplasm bank, as well as the capacity for characterization of lines, the highest technology of molecular markers and a great speed of integration and response of all these factors.
-José Luis Gonzalez, Monsanto’s Technology Development Leader for the Americas
Advances in Monsanto’s biological products through partnerships with other companies and the development of new technologies such as RNAi gene activation to improve the organoleptic defenses and characteristics of the crop will allow us in the very near future to move from a prescriptive solution to an integral one that can be incorporated to the genetics to determine what hybrid to plant, when to plant and what technological package to apply.
Mexico is a very challenging market for the development and selection of commercial varieties, due to its diverse climatic conditions, forms of production and variety of pests. However, thanks to the availability of Monsanto’s high technology and tools, and the constant feedback we receive from producers through our long chain of business partners, we can reduce the development cycle of new products to a minimum, and offer better varieties to the market right when it needs them.
-Amit Hotzev, Ami Bar, Alan Krivanek, James Frantz, Brian Just, Bill McArthy, Terry Berke, Nischit Shetty, Monsanto Genetists
Ahern and Monsanto select, test, evaluate and launch new superior genetics with close cooperation and collaboration, focusing on delivering outstanding products and more productive varieties to the grower and more nutritious and better-tasting crops for the consumer at more affordable prices.
COMBINATION OF GENETICS
Technology continues to revolutionize all industries, including agriculture. To remain competitive in this landscape, it is essential that growers utilize the best practices and technology on their farms. Monsanto and Ahern work diligently to facilitate this process, through access to practical information that is actionable. With initiatives like Ahern Integrated Solutions and Monsanto’s Climate Corp, both companies are committed to helping farms be more efficient and productive.
“Ahern and Monsanto have been growing together successfully for the past few years, due to the alignment in strategies that both companies have and in which there are certain similarities. In the case of Ahern Integrated Solutions through direct support and added value beyond the sale of the seed, and in the case of Monsanto, the combination of the different technologies available to generate an integral value to the farmer and with that complement this proposal, both with the focus of producing more, conserving more and in the process of improving our farmer’s environment,” says José Luis Vidales, Commercial Lead Mexico & CAMCAR, Monsanto Company, Vegetable Seeds Division.
|Ahern Soluciones Integradas es una estrategia única en la industria agrícola, la cual está enfocada en genética sobresaliente con amplia capacidad de adaptación, insumos biológicos, y tecnología disruptiva que ayuda entre otras cosas a eficientar los recursos. Todo esto respaldado de protocolos profesionales que ayudan a extraer el mayor potencial genético de las variedades sobresalientes que ofrecemos.|
PLANES DE IMPLEMENTACIÓN
- 1 El establecimiento de dos estaciones de transferencia de tecnología tanto en Culiacán como Bajío.
- 2 Desarrollo de guías nutricionales de variedades estratégicas de diferentes cultivos para las principales zonas de producción hortícola del país.
- 3 Evaluar, seleccionar y recomendar diversos insumos para cultivos de alto valor y así agregar valor a través de una oferta integral y diferente.
The synergy between Ahern and Monsanto’s vegetable seed division is an example of the extensive work we have done in Mexico.
“The support Ahern has shown for all Seminis/DeRuiter materials has been very important, characterized by constant innovation, hybrids of excellent growth potential and a high-quality post-sales support to the grower. Ahern is not only a seed distributor, it is also a service provider,” says Omar Castro, Sales Manager México Norte de Seminis/DeRuiter.
The experience of winter tomatoes and shade houses of Ahern in Baja California Norte has contributed to the success of DeRuiter’s Multifort rootstock, which allows the farmer to work with different types of varieties and is the most stable rootstock according to results in the field.
In the south, where production has flourished in a high-tech controlled environment, the benefits of this co-operation has been particularly reflected in the pepper market; a crop in which Seminis has worked with materials such as Darsena and SV9908PB. In the production of this crop in the open field in Sinaloa, this same synergy has been so successful that the hybrid SV1675PB has become an Ahern exclusive.
Together we have developed new varieties in many segments such as: tomatoes, hot peppers, onions, squash, bell pepper. We are always looking for added value for the producer, a profit in greater yield, better resistances, and, above all, a better quality final product.
“Ahern is a company in constant growth and with opportunities in new markets,” says Castro.
Andres Revollo, Leader of Customer Experience for North America and Marketing Operation, mentions that in recent years the increase in the participation of Seminis in the onions market in Northern Mexico has been highlighted. Through Ahern’s experience and knowledge we can offer hybrids of very good quality to the farmer, with the vision to analyze new options and alternatives for the market.
“Ahern without a doubt, is Seminis’ best distributor in Mexico,” says Revollo.